More than one-third of all new marriages start with an online introduction. If social media is a valid place to meet your mate, you can bet it’s also an ideal spot to meet your next big client.
Using LinkedIn to establish your brand is a lucrative way to expand your network of possibilities. You can connect with customers, build your brand image and solidify your reputation all with one platform — LinkedIn. With more than 300 million users on board, the potential for attracting better employees and expanding your business is limitless.
However, that doesn’t mean you should just rush in and create a LinkedIn page all pell-mell. You’ll need to put thought and strategy into deciding how you want LinkedIn to enhance your company’s image. Once you’ve decided that, you can’t just make the page and walk away. These sites require work; they need maintenance and engagement. With a stable and consistent LinkedIn presence, you can build your name into an unforgettable brand.