Emphasize the value of their mission
Describe how the company’s mission statement drew you in. How the overall goals and values of the business mirror the goals and values you have in life. You want meaningful work and to be a part of something larger than yourself. Show them how you will feel pride in this job and grow into an employee who can strengthen this organization’s mission.
Be the leader of the pack
Talk about what you think makes this company different from its competitors. Drop a few facts, but also ask a few polite questions about their current goals and future projects. Express enthusiasm for the creative strategies and unique specialties that make this company the best opportunity out there.
Focus on the work environment
Office culture and workforce environment are more important than ever. Employees, both permanent and temporary, want to fit in. They want colleagues they can work with and management that respects their work-life balance. Point out the ways you have heard this company values its employees.