Why You Should Build a Personal Brand Online

If you’re not attracting the top performers in your industry that means your competitors are. The first step to catching the eye of a game-changing candidate is to build a strong and engaging personal brand online. Keeping your company information consistent and informative, while ensuring the conversation on social media stays exciting and visible, will help deliver highly qualified candidates right into the hands of your HR department.

At Burnett Specialists and Choice Specialists, we know that building a vibrant personal brand online doesn’t happen overnight. A strong web presence attracts top-tier professionals and life-long customers by giving them an understanding of your brand identity. With a little strategic thought, long-term planning and collaboration among departments, you can easily improve your online brand in three major areas. Websites can spread your company vision, social media generates brand excitement and blogging shares your industry knowledge.


Your website is the front door to your business. It is the hub of all the activity surrounding your company. A vibrant, user-friendly and informative website will add depth to your personal brand, but only if it is easy to find. Start with a prominent domain name, and don’t forget to buy a few other relevant ones and redirect them to your site. Next, focus on specific, targeted SEO, with keywords that users will type into a Google search. The better your SEO, the better your chances of making it to the top hit.

Social Media

Facebook, Twitter and Google+ are all designed to do one thing – create a conversation. Clients, customers and potential candidates can interact with you on these platforms, so the content must be lively, genuine and personable. Post images of satisfied customers, create explainer videos by welcoming employees and develop content that is creative and light hearted. You can let your innovative office culture shine through on social media, building a personal brand that excites potential candidates and customers.


A strong blog positions you as an industry leader, sharing knowledge from your experience with other professionals in your field. If you present yourself as the best in your field, others will also see you as the best. The most talented professionals want their names associated with the most talented companies and if your blog is recognized in the industry, these candidates will wear their employment like a badge of pride.

Partnering with a staffing firm can help expand your reach beyond job board postings. At Burnett Specialists and Choice Specialists we give you access to top-tier talent and experienced professionals looking for permanent or temporary positions. Contact us today and together we’ll develop a plan to attract the best and the brightest talent in your industry.